Originally established in the town of Shaoxing (famous for plum wine) during the 19th-century, restaurant Xian Heng owes a considerable chunk of its fame to having been the setting for Lu Xun’s famous novel about a village tramp, ‘Kong Yi Ji’. Since going national in 1981, two branches have opened up in Puxi with another now in Pudong. Kong Yi Ji could rarely afford more than a bowl of peas and a tiny cup of Shaoxing wine, best drunk warm. The menu in these theme restaurants caters to more affluent clients, focusing on Zhejiang style cuisine.
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